Changemaker 2020 Sample Projects

Greenlight Award 2017-2018

The behavior change you choose can be anything that if a lot of people did it would impact the environment. This does not have to be unique (it can be to get people who aren’t already recycling to recycle, for example).


Try out our Behavior Change IDEA GENERATOR! This is a fun tool to help you think about how you might come up with a behavior change project. Below are some sample ideas and how they might work.

Sample Project 1

Carpool Changemaker

WHAT: Get 20 parents/students to carpool 20 times to sports or school activities


  • Set up a carpooling tool (use Google Sheets, an existing app, or create your own app) for parents to use to coordinate carpooling among neighbors, sports team, or other groups. Create a promotional flyer and ask them to share the flyer and use the tool to coordinate carpooling among a small group of parents.
  • Publicize flyer and tool to parent groups, baseball organization, softball leaders, dance lesson businesses, and get your own parents and their friends to do it.
  • Check in with the parents who agree to use the tool to keep track of if it is working, how many people signed up to carpool, and how often they do it. If they use the Google tool, ask them to share it for tracking purposes.

RESULTS: Demonstrate the flyer and carpooling tool (app or Google sheet), along with numbers of carpool riders and times carpooled, at the Finals. Use calculations to show the greenhouse gas emissions saved by your carpooling tool.


Sample 2 Project

Grassroots Organizing Changemaker

WHAT: Get 20 people to support environmental policy by having them take 20 actions that will help to advance it.  For example, they could write a letter, mail a postcard, go to a meeting, attend a march, call a policy maker, engage on social media, and more.


  • Identify environmental policies that require citizen action or pressure to move forward.
  • Encourage students in your school to be active citizens and ask them to take the 20-action challenge.
  • Give people a toolkit to be successful: sample letters, phone numbers with scripts, social media sites to be active on, marches to attend and a checklist of 20 things they can do.
  • Create a video about activism and grassroots organizing to inspire people to pick up a toolkit and get involved.
  • Create an online survey or form for people to report back what they do – or set up social media group where all participants share their progress and actions.

RESULTS: Demonstrate the Activist Toolkit, screen the Video, and present the number of actions taken and social media engagement at the Finals. Did any environmental policy change during the course of your campaign?